A Reel Opportunity

Fish consumption warnings have greatly expanded in Los Angeles, from Seal Beach to Santa Monica

Earlier in the week, Frankie Orrala and James Alamillo gave a staff presentation in our office on the progress of the Pier Angler Outreach Program coordinated by Heal the Bay, EPA and the Fish Contamination Education Collaborative (FCEC).  Frankie and James have run Heal the Bay’s program for eight years.  Their achievements, along with the efforts of the outreach workers, have been nothing short of astounding.

To date, the program has educated nearly 100,000 anglers at eight different piers: Santa Monica, Venice, Hermosa, Redondo, Pier J, Rainbow Harbor, Belmont and Seal Beach piers. (Cabrillo Marine Aquarium educates Cabrillo Pier anglers).  The risk communication efforts focus on the health risks of eating locally caught DDT-, PCB- and mercury-contaminated fish.  The outreach workers encourage anglers to avoid the most compromised fish, and they provide fishermen with cooking methods if they choose to eat any contaminated catch.

Risk communication has occurred in multiple languages, including Tagolog, English, Chinese, Hmong and Spanish. Here is a rough ethnic breakdown of anglers that have been educated:

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Contamination is Forever

In the field of water quality regulation, sewage treatment plant and industrial dischargers often have strict numeric limits on the amount of pollutants they can discharge.  In some cases, for highly toxic pollutants like organochlorines and mercury, the limits can be at the parts per billion or even per trillion level.

As a result of the Federal Clean Water Act and the California Porter Cologne Act requirements, most individual sources of pollutants have decreased their toxics discharge by an order of magnitude or more over the last 30 years.

On the opposite side of the regulatory continuum are contaminated sediments.

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Chuck Sloan – Leaving Much to Remember

Heal the Bay burst into the public’s consciousness in early 1988, shortly after the creation of the fishbones logo and our aquarium/store in the brand new, Gehry-designed Santa Monica Place. Heal the Bay sold more t-shirts that one summer than every year since.

Shortly thereafter, Heal the Bay reached out to Venice-based advertising agency Chiat Day, to develop an advertising campaign to reach everyone in the LA region.  The multi-media campaign included billboards, television public service announcements (PSA), and movie trailer spots.  The theme of the campaign centered on how we have all been mistreating the ocean.  The dramatic juxtaposition of old Super 8 home movies with the voice of a clearly hurt ocean made us realize that the ocean provides us with so much joy that we should treat it with reverence and respect.  The outdoor campaign used the tag line, “Leave your children something to remember you by. Join Heal the Bay”.

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